To achieve development, peace, security, economic growth, alleviate poverty, enhance the standard and quality of life of the people of Southern Africa. and support the socially disadvantaged through regional integration, built on democratic principles and equitable and sustainable development.




SAMW is now South Africa’s largest and most important music tech and media conference, festival, B2B and industry awards event on the African calendar.

Attracting more than 40 delegates and 30 artists in its inaugural year, SAMW puts you face-to-face with the forward-thinkers who shape the entertainment industries – from new media, Business to Business (B2B), industry awards, sound recording, broadcast, live touring, film and technology.

SAMW’s International Marketplace (IMP) has the ability to draw  20+ visiting countries and hosts more than 20 B2B 1×1 dedicated meetings. In addition to highlighting key international markets, the IMP offers specialized trade support and export activities, networking events and receptions, measurable results and unmatched targeted opportunities for delegates to do business.

Audius has Raised Nearly $10m For Its Spotify Rival. Can Its Blockchain-Based Model Change The Game For Artist Payments?

The economics of music streaming is currently under close scrutiny in the UK thanks to an ongoing Government inquiry, where the CEOs of Universal, Sony and Warner appeared before Parliament on January 19. It is inevitable that the outcomes of these rather headline...

How Should The Music Streaming Revenue Pie Be Split?

The following MBW op/ed comes from David Israelite President and CEO of the National Music Publishers’ Association (NMPA). The NMPA is the trade association representing American music publishers and their song-writing partners. Deep within a recent piece about how...


CEO and co-founder of one of the world’s largest distribution companies for independent artists, Ditto Music, Lee Parsons says there are more artists making a good living from recorded music today than any time in history. In a recent interview on the Music Business...

Ingrooves acquires South Africa-based distributor, Electromode

London-based Ingrooves Music Group has acquired independent South Africa-based music distributor Electromode, marking Ingrooves’ entrance into the growing African music market. Electromode Managing Director Chris Ghelakis will continue to lead the team based in...

SAMW Pays Homage to Departed Music Icons

Organisers of the inaugural South African Music Week have paid tribute to the fallen musical giants Jonas Gwangwa and Sibongile Khumalo describing them as the proud bearer of the country’s musical flag. The 83-year Gwangwa died last Sunday – two weeks after his wife...

Korean K-Pop Singers are Coining It

The income of South Korean ‘K-Pop’ singers has soared over the past three years, according to new data from the country’s National Tax Service – and the good times are being passed on to the country’s labels. In the first nine months of 2014, the three major K-Pop...

SA Partners with Canada to Host Inaugural Music Week

South Africa is set to host its first annual South African Music Week in partnership with Canada The free virtual three-day event themed ‘Music in 4IR’ comprises online panel discussions, a virtual expo, music performances, B2B networking and an industry Hall of...

MEC Gives SA Music Week thumbs Up

Gauteng MEC for Sports, Arts, Culture and Recreation Mbali Dawn Hlope has expressed her support for the forthcoming South African Music Week describing the international event as “an important tool for naturing talent that will also promote tourism in the province.”...

Primary Wave Buys Legendary Sun Records In $30m Deal

New York-based world-acclaimed independent publishing and talent management giant Primary Wave Music has clinched a multimillion deal to buy legendary recording company Sun Records. The estimated $30 million (R452 488,688) deal includes master recordings for legendary...

UMG Africa Head Calls for 5% African Content on Global Playlist

Universal Music Group new Sub Saharan and South Africa CEO Sipho Dlamini has called for a minimum of 5% African musical content on the global playlists of world leading Digital Services Providers (DSPs) Apple and Spotify. “Literally just 5% on New Music Friday, so you...

Complete idiot’s Guide to Sending me Free Stuff: by Hans Werksman

– Here Comes the Flood originator. You, budding artist, big time PR honcho or whatever, wants to send me something. Me, big time music blogger, will teach you. Sending me free stuff Albums? Concert tix? T-Shirts? Red Carpet treatment? For me? Yes? You're too...

Nearly a third of all streams in the US last year were of Hip-hop and R&B artists

Over 30% of all on-demand audio and video streams in the United States last year were of tracks recorded by R&B and hip-hop artists. That's according to new stats from industry monitor MRC Data, compiled with Billboard. In the case of on-demand video streams, the...


Each year, SAMW coordinates an International Trade Program, building bridges to do business and trade with new countries. As part of the 2021 program, SAMW will provide the opportunity for the first-ever Official regional delegation from SOUTHERN AFRICA DEVELOPMENT COMMUNITY countries to participate in the South African Music Week

DATES: Tuesday 28 – Thursday 30 Sept 2021

VENUE: To Be Confirmed



If Africa is to realize its developmental goals of lifting its population out of adject poverty, achieve digital literacy and build its capacity to compete in a world economy that is increasingly being defined as the Fourth Industrial Revolution (4IR),  the 16 countries that make up the Southern Africa Development Community (SADC) will need to assume a prominent role in ensuring that the economic benefits of regional integration do indeed trickle down to its citizens who make up the 300 Million household population.

SAMW through its 3-day spotlight on Southern African countries, intend to facilitate the regional integration of its music industry value chain, a pre-requisite for competing effectively in the Fourth Industrial Revolution (4IR) and creating sustainable wealth that will benefit all its citizens.


Southern African comprises 16 countries: Angola, Botswana, Comoros, Democratic Republic of Congo, Eswatini, Lesotho, Madagascar, Malawi, Mauritius, Mozambique, Namibia, Seychelles, South Africa, Tanzania, Zambia and Zimbabwe.

The primary objective of the Southern African countries is to achieve economic development, peace, security, growth, alleviate poverty, enhance the standard of life of its people and support the socially disadvantaged through regional integration.