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SAMW is signature annual event that seeks to transform the City of Joburg, Gauteng Province and South Africa into a music city mecca of artistic creativity and business for local and international practitioners giving them an opportunity to play in a globally competitive music industry market dominated by streaming platforms and digital technology innovation. SAMW hosts a music industry summit, expo, B2B and festival spotlight on a different country each year. We are excited that in the challenging Covid 19 new normal, SAMW will is to launch with a focus on Canada. Led by a talented team of professionals with local and global experience in the music industry, events, marketing, technology, PR and concert promotion, SAMW is ready to bring to you a fresh, exciting and diverse cutting edge programming that is your door step into the world.

SAMW TEAM